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A full scale brand development including logo design, website and content creation, print marketing material, video tutorials, and marketing strategy.
Feel Good wanted to evoke a “wholesome” connection to the simple, homestyle, and easy-to-use recipes of times past, while incorporating a gluten-free twist.
Primary colors and a vintage motif were used to communicate simplicity and trustworthiness, and to distinguish the brand from gluten-free competitors.
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